The Infrastructure Playbook. Built for Independents.
Zillow has 400+ pages ranking in your market. Redfin has 300. Realtor.com is everywhere. You have a homepage. That’s the gap. We close it.
For independent brokerages and local businesses competing against franchises
15,000+ pages built | 78+ clients | 2,000+ #1 neighborhood rankings
The Gap
This is the only reason they're winning.
The Portals & Franchises
- 400+ neighborhood pages
- A page for every neighborhood × every property type
- Blogs, citations, GMB posts — the full ecosystem
- They capture your leads for free, then sell them back to you
- Their cost per lead drops every quarter
Your Brokerage
- A homepage
- A listings page that pulls from MLS
- Maybe an About page with agent headshots
- Paying Zillow $500-$2,000/month for leads from YOUR market
- Stop paying, leads stop
5 pages vs. 500. That's the gap. That's the entire game.
How It Works
PHASE 1: THE FOUNDATION
We build neighborhood pages for every area you serve. Not generic city pages — pages for Coral Gables, Buckhead, Wicker Park. Pages that match how buyers actually search. Google starts recognizing your brokerage as the local authority, neighborhood by neighborhood.
Destination:Your brokerage shows up where buyers and sellers are actually searching — without paying Zillow for each one.s without paying for each one.
PHASE 2: THE ECONOMICS
Once the foundation exists, your cost per lead changes. Google rewards relevance. When someone searches “homes for sale in [neighborhood]” and you have a page for exactly that, you pay less. Your competitors who send ads to a generic homepage pay more for worse results.
Destination: Your marketing gets cheaper every month instead of more expensive.
PHASE 3: THE MOAT
The infrastructure compounds. Each month your brokerage gets harder to compete with. A competitor entering your market would need 18+ months to build what you already have. This becomes the reason your top agents stay — consistent lead flow they can’t get at another independent brokerage.
Destination: You don’t just have a marketing budget. You have a recruiting advantage and a market position.
The math behind the gap
| Franchise Model Zillow / KW / Redfin | Your Brokerage Typical Independent | |
|---|---|---|
| Pages on Google | 200–500+ | 3–5 |
| Neighborhoods covered | Every one in your market | "Greater [City] area" |
| Cost per lead trend | Dropping (organic compounds) | Rising (paying portals) |
| Leads without ad spend | Yes Organic is their machine | No Stop paying, leads stop |
| Agent retention | Top agents stay for lead flow | Agents leave for better pipeline |
| Marketing after 3 years | An asset worth something | A pile of Zillow receipts |
Same market. Same customers. Completely different economics.
Real Results From Real Businesses
These aren't fake testimonials or made-up numbers.
These are actual clients we've helped compete with franchises in their markets.
Real Estate Agent · Austin, TX
From Zillow-Dependent to 14 Organic Closings in 9 Months
Solo agent spending $2,400/month on Zillow Premier Agent with nothing to show for it. After building out hyper-local neighborhood pages targeting buyer and seller keywords, she's now ranking #1–3 for 55+ local terms and generating 70% of new inquiries from organic search.
"I was handing Zillow $2,400 a month and still losing to big brokerages. Now when someone searches 'homes for sale in East Austin,' I show up before Redfin. I cancelled Zillow three months ago and haven't looked back."
Rachel Simmons, Simmons Realty Austin
Cleaning Company · Midlothian, VA
From Invisible to #1 in Neighbourhood
Started with a basic website that only ranked for a few city-level terms while larger competitors dominated Maps and local searches. After building the foundation, They now shows up across dozens of neighborhoods and receives inquiries from organic search.
“For years, we relied on word-of-mouth and a few ads. Now customers regularly tell us they found us through Google when searching their neighborhood.”
Kyle, Owner, Clockwork Cleaning
HVAC Company · Phoenix, AZ
From Invisible to #1 During Peak Summer Season
Family-owned HVAC company losing every search to franchise competitors like One Hour Heating & Air. After building service-area pages and seasonal content targeting AC repair, installation, and maintenance across the Phoenix metro, they dominated page one just in time for Arizona's brutal summer — their busiest season ever.
"Last summer we hired two extra techs just to keep up. When it's 115° in Scottsdale and someone's AC dies, they Google 'emergency AC repair near me' — and now they find us, not the franchise. That changed everything for our family."
Mike & Sandra Torres, Desert Comfort HVAC
Built for local businesses competing against bigger players.
HVAC Companies
- Competing against One Hour, Aire Serv, and franchise operators
- Steady leads year-round, not just peak season
- Break free from referral dependency
Real Estate Brokerages
- Competing against Zillow, Redfin, KW for local search visibility
- Agent retention through consistent lead flow
- Own your market instead of renting it
Law Firms
- Competing against large firms and legal directories
- Rank in every neighborhood you serve, not just your city
- Reduce cost per case acquisition
The system is the same. The industry is just where we point it.
Our Philosophy
"Most businesses treat marketing like a slot machine. Money in, handle pull, hope for leads. After 3 years, what did they build? A pile of receipts. We started Local Search Domination because we think marketing should be an investment, not a gamble. Every piece of infrastructure we build stays, compounds, and makes the next piece work better."
— Ibrahim, Founder
Frequently Asked Questions
How is this different from other agencies?
Most agencies sell you a tactic — SEO or ads — and hope it works. We build an integrated system where every piece makes every other piece work better. And everything we build is yours permanently.
How long until I see results?
Months 1-3: We build the infrastructure. Google starts indexing. Months 4-6: Rankings appear, ad costs start dropping. Months 6-12: Compounding kicks in. Organic leads flow. The system works whether you’re spending on ads or not.
Do you guarantee rankings?
No. Anyone who does is lying. We guarantee the infrastructure. Google decides the rankings. But we’ve never built 50+ quality pages for a business and not seen improvement.
What happens if I stop working with you?
You keep everything. The pages are on your website. The authority stays. The infrastructure keeps working. That’s the whole point.
What industries do you work with?
Our primary focus is independent real estate brokerages competing against Zillow, Redfin, and franchise brokerages. We also work with HVAC companies, law firms, and other local businesses competing against larger players. The system is the same — the industry is just where we point it.
I’ve been burned by agencies before. How is this different?
We don’t promise 30-day miracles or guaranteed leads. We promise infrastructure, transparency, and a live tracker where you see everything we build in real time. If you’ve been burned before, it’s probably because someone sold you tactics without a foundation. That’s exactly what we fix
See how big the gap is in your market.
We’ll show you exactly how many neighborhoods Zillow is covering in your market — and where the opportunities are that nobody’s claimed yet.
Supporting: No obligation. No pitch. Just the data.